✅ Understanding of different channels – SDRs can experiment with different channels until they dial in the right channels for your prospects. If LinkedIn is the right channel, an SDR can further find the right “fishing holes” for casting your line. Maybe, for example, groups exist where your prospects are already communicating.
✅ Effective Touch Sequencing – SDRs sequence touches—calls, emails, and social outreach—to maximize engagement. They know how to craft and time these touches so your message cuts through the noise.
✅ Additional bandwidth – Many companies either lack the expertise or the desire to handle intensive outreach. SDRs take this burden off your shoulders, allowing you to focus on your core business activities.
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