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Fish live, move, and breathe in water. They don’t think about the water because there is never not water. Water is their paradigm. Why does that matter to you? As people, we too exist in a paradigm and are unaware of anything that exists outside of it. Simply put, we don’t know what we don’t know. And this is our limiting factor, our blindspot.
Enter the Sales Development Representative (SDR)—a game-changing role that more and more companies are discovering. A role that’s helped company after company WIN! It’s not just a position; it’s a catalyst for change.
Let’s look at one of our SDRs, Sophie, in practice. Sophie works remotely as part of our staff to help one of our clients with two critical tasks:
Ultimately, an SDR like her will provide you or your salesperson with qualified leads, ensuring your time is spent on the calls and meetings that matter—the ones that convert!
Most companies wade in the shallows—random calls, generic emails. It’s low probability selling, akin to casting nets blindly.
Now is the time for a shift, a shift into high-probability selling, and it looks like this: The SDR crafts messages, tailored to the right audience. Suddenly, conversion rates leap from single to double digits!
Get out of the weeds!
Feeling overwhelmed with your to-do list? It’s time to get the help you need. Click the button below to find the perfect assistant and start maximizing your efficiency. Don’t wait – reclaim your time now!
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Our book, The System, How Companies Get Their Sh*t Together, guides you on the tools to create cohesion, alignment and clarity around a single vision for your entire company.
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