Purpose: Next steps

If you're part of the leadership team:

1

Come up with a practical purpose

  • 8 words or less
  • Shouldn’t change over time
  • All decisions should drive that purpose

2

Brainstorm with other leaders until you agree on a single purpose.

3

Add the Purpose to your Snapshot.

If you're not on the leadership team:

1

Consider how the Purpose could affect past and future decisions.

2

Discuss questions around Purpose with your manager or group.

EXAMPLE
Purpose

  • Walmart: Save people money so they can live better
  • Kickstarter: Help bring creative projects to life
  • TED: Spread ideas
  • Asana: Enable all teams to work together effortlessly
  • Starbucks: The premier purveyor of the world’s finest coffee
  • Genentech: Develop drugs to address significant unmet medical needs

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