If you're part of the leadership team:
1
Come up with a practical purpose
- 8 words or less
- Shouldn’t change over time
- All decisions should drive that purpose
2
Brainstorm with other leaders until you agree on a single purpose.
3
Purpose: Next steps
If you're not on the leadership team:
1
Consider how the Purpose could affect past and future decisions.
2
Discuss questions around Purpose with your manager or group.
EXAMPLE
Purpose
- Walmart: Save people money so they can live better
- Kickstarter: Help bring creative projects to life
- TED: Spread ideas
- Asana: Enable all teams to work together effortlessly
- Starbucks: The premier purveyor of the world’s finest coffee
- Genentech: Develop drugs to address significant unmet medical needs
