Purpose: Next steps
If you're part of the leadership team:
Come up with a practical purpose
8 words or less
Shouldn’t change over time
All decisions should drive that purpose
Brainstorm with other leaders until you agree on a single purpose.
Add the Purpose to your Snapshot.
If you're not on the leadership team:
Consider how the Purpose could affect past and future decisions.
Discuss questions around Purpose with your manager or group.
Walmart: Save people money so they can live better
Kickstarter: Help bring creative projects to life
TED: Spread ideas
Asana: Enable all teams to work together effortlessly
Starbucks: The premier purveyor of the world’s finest coffee
Genentech: Develop drugs to address significant unmet medical needs
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